We design the strategy. We secure press coverage. We execute a full multimedia content plan.
At SomX, we get results through our networks and relationships in healthtech, as well as our deep understanding of what constitutes a successful story for journalists. Our first-hand experience of journalism, coupled with our knowledge of healthtech audiences, means we understand what matters and we get results for our clients.
We use our expert knowledge of the health, enterprise and tech media to tell the stories of how your products or services improve lives and use our strategic insight and creativity to develop a programme of targeted media coverage to bring you and your company the attention you deserve.
We act as your outsourced press office, proactively seeking out media opportunities, responding to enquiries and protecting your reputation in times of crisis.
Strong copywriting across healthcare (science, clinical, management) and technology requires knowledge and experience across multiple domains. The SomX copywriting team is made up of clinicians with backgrounds in healthtech and digital health, health economists, PhD scientists, data scientists and more. Talented writers with this specific expertise are rare and at SomX, we have an open recruitment approach to onboarding healthtech writers. If you are interested in joining our writing team, send a CV and examples of your previous writing to email@example.com
We don't think about campaigns when it comes to social media. We think about a constant, multimedia strategy with daily posting across all your channels. And your content should be both proactive and reactive. Proactively, we set up clear streams of content around key messages, value propositions and your company activity. This might include video clips, audiograms or quote cards from your white-labelled podcast we're producing for you, it might be carousels on Linkedin or Instagram designed following a roundtable with industry leaders that we've organised for you or a hundred other possibilities. Reactively, we're always on top of what's going on in your company to make sure we're putting out the latest industry news with your comments, your latest product updates, new customers, partners and/or investors.
As well as all of our team knowing and understanding healthtech, all our social media goes through our in-house graphic designers to make sure you stand out from the crowd in your words and in your visuals.
We also train you on how to get the most out of social media as efficiently as possible and execute on paid social media advertising where it fits your strategy.
Whether it's for your website, ads, a vlog, shorts for YouTube or micro content for Linkedin/Instagram/Twitter/Facebook - we have you covered and we believe in high quality and fast turnaround.
From virtual roundtables to vlogs, we can turn a video call into weeks of short video content for all your channels, demonstrating your company key messages, providing thought leadership or even providing comment on recent news, making sure you're always part of the conversation.
Podcasts are a valuable asset when it comes to top-of-the funnel content generating. With founders, by definition, being experts in their field, we can plan, build, record, edit, produce, distribute and market a podcast, white-labelled for your company, highlighting you as an industry leader.
If you’re brand new to podcasting and/or audio content, James interviews you for the first episodes and we then train you to become the interviewer so you can invite your customers, partners and other stakeholders onto your podcast to generate new leads.
Great ideas deserve to look good. Our in-house design team have the expertise to match your brand aesthetic to your company message. We review your current visuals, refine any assets that need a refresh or we can create a whole new identity.
Our designers also work on your social media visuals. Video clips, audiograms, quote cards, even podcast artwork can all be covered in your retainer fee to make sure you really stand out from your competitors.