We get healthtech

SomX was founded by Dr James Somauroo and Jessica Smith who combined their expertise in healthcare, technology, communications and startups to launch the only agency that truly understands the healthtech sector.

James is CEO of SomX, a healthtech contributor for Forbes, host of The Healthtech Podcast which has listeners in >120 countries and Editor In-Chief of Healthtech Pigeon. James is an anaesthetics and ICU doctor by background and held roles in policy and innovation at NHS England, Health Education England and the BMJ. He directed the DigitalHealth.London Accelerator helping healthtech companies with market access to the NHS and was a Founding Partner at HS.Ventures, which built, scaled and invested in seed-stage healthtech startups.

Jessica is co-founder & CXO of SomX and heads up client experience and public relations. Previously an Associate Director at global agency FleishmanHillard, Jessica has broad experience in healthcare communications across NHS, corporate, charity, healthtech and pharma industry clients. She specialises in building and leading teams that design and deliver integrated and targeted communications strategies that speak to the vast array of audiences within healthcare, ranging from healthcare professionals and policy-makers, through to patients and consumers.


Our Philosophy

You shouldn't have to teach your agency about healthtech and you shouldn't have to watch them underdeliver. There were no agencies that truly understood healthcare, technology, investment and startups, nor any with a model that worked for the healthtech sector. So we created one.

Our Mission

To carefully design and execute a personalised, effective communications plan for each company we work with that shows your value in exciting, engaging and innovative ways. We know what healthtech companies need for their businesses to grow and we aren't afraid to be bold in our delivery.


We've worked with over 15 healthtech companies to date: startups at seed stage, Series A, Series B as well as corporates in healthcare and health/life insurance.


Half a million impressions on Linkedin alone for our clients in 12 months, representing a 26,539% increase, and a 1,430% growth in followers.


We regularly secure press coverage within healthcare, technology and business verticals, regionally, nationally and internationally with >35 regular titles.

Jessica Smith
Cofounder & CXO

Jessica was previously an associate director at FleishmannHillard, a global PR agency. Jessica brings experience working with big pharma clients, the NHS and the Royal College of Physicians.

James Somauroo
Cofounder & CEO

Once an anaesthetics & ICU doctor, now healthtech contributor for Forbes, host of The Healthtech Podcast which has listeners in >120 countries and editor-in-chief of Healthtech Pigeon.

Sarah Shelly
Senior Account Manager

Enabling brands to tell better stories across health, government and tech landscapes. Loves relationship-building and data-driven insights to drive impact. Previously worked in comms at the Health Foundation.

Belle Taylor
Senior Account Manager

A chemist turned communicator, Belle loves to promote exciting ideas through the power of well-crafted words and engaging content. She brings experience working across healthtech, AI and academia.

Fred Kirby

Great ideas need to look great. Fred shapes your brand aesthetic to your company message and delivers all the visual assets you need to best convey your message.

Ben Cornish

If it's professional videography you need, Ben delivers you the best. In between filming for Top Gear, the BBC, ITV, McLaren, Aston Martin... he drops back in for the SomX clients

Jared White

An audio engineer that specialises in podcast editing, mixing and mastering and audio repair. Jared was also the lead audio engineer at his church and is now a podcast editor at SomX.

Marie Copley

When she's not producing Tony Blackburn's radio show at the BBC, Marie organises guests, edits The Healthtech Podcast and works on the SomX client podcasts too.

Baz Chada

A doctor, a future clinical leader, one of the two editors of Healthtech Pigeon and a very talented long-form copywriter. Baz takes on our clients' complex and challenging writing.

Shiron Rajendran

Also a doctor, a social enterprise founder and one of the two editors of Healthtech Pigeon, Shiron handles long-form blog and Linkedin article copy as well as and social media copy.

Samuel Adedero
Copy & Design

A medical student and graphic designer, Samuel gets involved with the content for Healthtech Pigeon, The Healthtech Podcast and clients' carousels, audiograms and video.

Chief Happiness Officer

An Australian Labradoodle. Nuno reminds us that sometimes we all just need to roll around on the grass. Also known as Nunossen, Pest and Little Man.

And we work with a number of other freelance writers and editors, all with a background in healthtech.

We're not an extension of your team, we are your team.
Copyright © 2021 Som.X Limited